He has been awarded for having succeeded in transforming Celli S.p.A. company into a world leader in the beer dispensing equipment manufacturing and for his efforts in promoting association and development of small companies in the territory.

Celli reinforced his presence by exhibiting its elegant beer towers and glycol coolers: these products gave the opportunity of attracting visitors thanks to a first-rate effect.

The part in relief of the beer tower can be personalised by laser engraving, so as to enhance the charm of the entire beer tower.

The Lotus beer tower can be flooded with glycol to give an ice effect with the possibility of a double chamber system, which provides that the beer tube is not in direct contact with the refrigerant liquid, in order to avoid the risk of freezing of beer.

Beer fonts Extreme are available in chromeplated or goldplated brass with badge holders with or without light LED. Each beer tower can be flooded with glycol, in order to obtain a thin ice coat or a suggestive wet effect.

The success of the show has been favoured by a cautious confidence in investments and a careful recovery of the market, thus encouraging the presence of decision makers from all over the world and around 60.000 trade visitors specialized in technologies for beverages coming from 170 different Countries.

Celli took part to this important event with a new booth dedicated to its beer dispensing equipment and soft drinks coolers. The booth had a fancy and functional design, cosy and elegant, with sober, clear and minimal lines which conferred it a first-rate image.

Drinktec was a great occasion for the Company to promote the new range of products devoted to respect of the environment, showing a stronger effort on the themes of eco sustainability and environmental friendly ethics.

In the series of “eco-friendly” coolers the Company has presented:

• Post-mix Eclipse cooler with a new tank with thicker insulation, foamed with HFC free gas (in this case CO2). This under counter soft drink cooler is equipped with energy saving components.
• Post-mix Ideal cooler modified with a new tank with thicker insulation, foamed with HFC free gas (in this case CO2). This under counter soft drink cooler is equipped with energy saving components.
• Blue Tech Extra Cold cooler, an innovative post-mix cooler, energy saving with the characteristics of dispensing soda water at very low temperatures.
• Beer cooler Geo 30 eco-friendly because it uses refrigerating gas R290 propane.

Hofex - Hong Kong - from the 6th to the 9th of  May -Booth  n. 1B-638

Nra Show - Chicago - from the 16th till the 19th of May - South Hall booth n. 3055

The confidence of the Celli family in the company and its future is clearly marked by the investments made in 2008 for the new plant and new equipment in it. It was established with energy saving, respect for the environment, welfare and safety of workers in mind, all in a general framework for greater efficiency and quality of the various production processes. The new plant, built in record time, is certainly a showpiece in the territory and a comparison for the entire industry as well as for modernity and technological innovation.

Today, the production processes of Celli SpA are gathered over an area of about 15.000 m2 served by an uncovered area and parking devoted to logistics and transport.

Counter Go

This system has been specially designed for low volume establishments and consists of a compact refrigerating counter for use in limited spaces in any indoor or outdoor application, such as bars, restaurants, hotels or small social clubs.

The mini-counter is designed to contain standard commercially available stainless steel beer kegs: and can hold either one 30 litre keg or two cylindrical 20 litre kegs (one in use and a second spare keg).

The CO₂ bottle may be fixed to the outside of the refrigerator counter door or installed elsewhere: at the rear of the refrigerator is a connector for the CO₂ supply.

The revolutionary aspect of this new system is the innovative disposable beer line, rendering periodical sterilisation of the lines unnecessary. The line is discarded and replaced at every keg change.

As a result, the system is kept completely clean and hygienic by replacing the line, ensuring a perfectly poured beer every time.

Both the tap and the tower feature a special locking mechanism facilitating the opening and closing operations involved in installing and replacing the line.

This system offers numerous advantages for both the bar-owner and the customer:

- Product kept cool and in excellent condition at all times, ensuring quality and a perfect head

- Guaranteed hygiene

- Practicality

- Compatibility with standard kegs on the market

Advantages for the brewery:

- Peace of mind, knowing that the customer is always served a top quality product

- No need to sterilise lines, eliminating related maintenance costs