Celli S.p.A.

New Joy range

celli — Fri, 13 Apr 2012 14:09:14 +0000

The new range of overcounter postmix systems has been named JOY getting inspiration from the word ENJOY.

After completing its range of undercounter postmix systems, with the contemporary, sleek styles of BRAVE, IDEAL, ECLIPSE and BLUE-TECH EXTRA COLD, the company has taken innovation one step further, to create another new line of overcounter postmix products. A fantastically fresh sensation!
We are delighted to preview our latest products, brimming with technology and innovation. The range comprises 3 similar models with different widths, plus another model, smaller than the rest, with different proportions. The number of valves and cooling capacity of the 3 bigger models obviously depends on the width (see the technical characteristics). Specifically, Joy 20 model and Joy 30 model can both be configured with 3 or 4 valves, Joy 50 model with 4-5-6 valves, and Joy 65 with 6 or 8 valves. The valves can dispense carbonated and non-carbonated drinks. JOY can be fitted with peristaltic pumps and valves, to dispense juices with pulp.
The range is extremely stylish, sleek and innovative. The product brand is displayed on the top of the 4 sides. The front and valve side have a LED light. The panel with indicators for H2O and CO2 control is above the valves on the right side: green is for okay, red warns the user that H2O or CO2 is low. The on/off switch for the backlit logo is just below the indicators. Further down is a key, to turn off the power supply and stop valve dispensing. The on/off power switch is on the right side.

JOY also means ease of use, easy access to components and easier, simpler maintenance. The entire range can be supplied to dispense sparkling and non-sparkling drinks. Switching from sparkling to non-sparkling drinks takes just a few seconds, thanks to the new intelligent system FLEXI FLOW devised by CELLI, which does not require any changes to the water lines. To switch from dispensing a CARBONATED drink to a non-carbonated drink, the user just has to operate the screw above the valve to switch over.
The lower part of the body, which houses the cooling tank, is in stainless steel, but can also be supplied in different materials and shades. The removable drip tray has its own drainage system. On the front of the system, below the valves, the protection panel can be removed, for easy access to the syrup, H2O and CO2 tubes, as well as the tank drainage tube.
At the top, after removing the “cover”, which is secured by a screw, are the hydraulic and cooling sections. The cooling section can easily be separated from the rest of the system. This makes cooling unit maintenance easier, and if there is a fault, the unit can be quickly replaced without having to disconnect the hydraulic part, or syrup tubes.
The entire system has been designed for easy maintenance and latest-generation, energy-saving components have been used. The tank has an insulating thickness of 36 mm, using CO2 expanded gas, which is far more environmentally friendly than the more commonly used R134a. The environmental impact of the gas supply has also been targeted. Customers can choose from a number of gases, depending on their needs. The standard JOY will be supplied with R134 a, but we have in trial also versions with R290 and the new environmentally friendly HFO1234ze, which does not pollute and is not flammable.
The range is also configured for complete remote control. Thanks to a special telemetry system, product operation, including the drinks being served, the temperature, etc. can be monitored from your office. If an anomaly occurs, the telemetry system quickly informs the authorised service centre, for a rapid response. This telemetry system is already available for undercounter postmix, premix and beer ranges.

Joy range will be available starting from Summer 2012

Celli at Wine and Spirits Asia

celli — Thu, 22 Mar 2012 13:34:39 +0000

Celli S.p.A. will be present at the show Wine & Spirits Asia 2012, which will be held in Singapore from 17 till 20 April 2012.

Come and visit us in Hall 5 STAND nr. F3-10.

Magic Vitreous Towers in Finland at Gastro 2012!

celli — Thu, 15 Mar 2012 12:54:14 +0000

Magic Vitreous towers have been introduced with success at Gastro 2012, thanks to our sole agent in Finland Barfix Oy. The show has been held in Helsinky from 14 to 16 March and is the leading trade fair event for the out of home market in the Baltic area. Its an International event for professionals of catering, restaurant and hotel sector.

We are at Sapore 2012

celli — Mon, 13 Feb 2012 08:55:52 +0000

This year we exhibit to Sapore 2012 in the section Beer Beverage Selection & CO.

The Rimini show dedicated to new taste fucuses to new trends, beverage news and fashion, special and craft beers.

Visit us in Hall A3, stand 090.

New vitreous towers

celli — Mon, 23 Jan 2012 14:01:13 +0000

Thanks to this new technology we realize your brand tower idea at reduced expenses.

Eos chromed

Horus simil ICE

This new technology allows us to develop different shaped and sized towers, that are extremely attractive, without investing considerably in moulds. Obviously, we need the customer to give us the model to develop, or to assess together.

Plus we can meet the needs of small-scale supplies, and provide versions in any shade, including coloured chrome models, or versions with an indelible logo.
The tap can be easilyy installed on the tower, which can be configured for a brass 5/8” or ½” thread, and is extremely sturdy. The towers can also be developed for several taps, or with a frost-effect or Simil ICE effect, which is very important for energy saving, while achieving the same effect as the ICE tower.

Also our Eos tower has been realized in Vitreous chrome. This model has Led lighting for the tap knob, which can also be achie

ved on the new tower Horus.

We can also produce knobs for taps with a customised shape, colour and logo.

Vitreous is particularly environmentally friendly. Manufacturing processes use less energy than brass. No galvanic treatment or chrome plating is necessary, and PVD processes are used for gold plating, so VITREOUS is considered as inert waste at the end of its life cycle.

Vitreous towers set free your phantasy.

Download the new catalogue here.

A tower for Chile’s Cristal beer

celli — Fri, 20 Jan 2012 09:58:13 +0000

The evolution of “Cristal” beer has involved creating alogo, labels, bottles, ceramic ware, glasses, packaging and dispensing towersa, witht the aim of consolidating its leadership position as a beer and also as an iconic brand of Chile.

Cristal has once again shown all its potential for innovation and for creating new outlets in market development. With the aim of producing an iconic tower with a modern, attractive design, CCU and Celli S.p.A. have opted for innovative lines and precious materials such as crystal glass. The tower is in stainless steel and has three points with LED lighting: the customised badge holder for the new logo with 3D lens, a green crystal at the bottom of the stand-out shield and one at the top.

Asahi Japan chooses Celli’s Eos ICE towers

celli — Thu, 19 Jan 2012 12:54:55 +0000

The long-standing partnership between CELLI and Japan’s leading manufacturer ASAHI is going from strength to strength. In August 2011, Goffredo Celli, Celli’s Chairman and CEO, was invited to Tokyo to the opening of some bars which exclusively serve ASAHI BEER EXTRA COLD by means of our EOS ICE towers. The new chain of bars only serves beer at a temperature of -2°C. As soon as the doors open at four in the afternoon, regulars line up outside the bars to drink a glass of ASAHI EXTRA COLD beer, served at -2°C. A great success! Design also plays its part, as you can see from the exterior of the ASAHI EXTRA COLD bar in Ginza (figure 2) located in the very centre of Tokyo. There are a lot of these bars in the city, and they can be located on a map, thanks to a Smart Phone app. The addresses of the bars are indicated with dozens of icons depicting the EOS ICE tower – a choice which makes us particularly proud. The EOS tower is a winner on the market, with its attractive, original and ultra stylish design. We are particularly satisfied because EOS has become the tower of choice, in many parts of the world, for conveying the image of prestigious products, such as ASAHI beer. The EOS tower is supplied exclusively to the ASAHI brewery, throughout Japan.

We are always delighted when our products help the success of our regular customers. Joint effort and mutual esteem mean good results and shared success.

New tornado evolution series cooming soon

celli — Wed, 11 Jan 2012 10:56:59 +0000

In keeping with company environmental policies, and following market trends that demand systems which are even more environmentally friendly, CELLI has restyled a system that already had good green credentials. In fact, the TORNADO range was one of the first on the market to use energy-saving components and was the first system to use R134a.
Technology however is continuously evolving and Celli is charachterized in being always at the forefront in innovation and technology so we have decided to modify one of our best products.
We increased tank insulation to reduce heat dispersion, using CO2 expanded polyurethane instead of R134a, to decrease end-of-life environmental impact. When the tank has to be disposed of, the gas in the polyurethane is dispersed into the atmosphere. We also restyled and designed a new tank drainage system, included rollers as standard on the entire range, restyled the control panel with a more stylish front panel and provided casing with integrated pump and coils. This front panel has the thermostat, on/off switch and stirrer plug, which is now more protected as it is inside the machine. The front panel has been designed for a mechanical thermostat, but can also be used with an electronic thermostat, with glycol display. The front panel has a cover inside to protect electrical parts, and in particular the electronic thermostat, from accidental splashes. This increases the life of the system and reduces the risk of electrical failure.
The main components have not changed, including the coils, to avoid problems with accessories and spare parts. Some modifications have been made to the cover, which has new holes for coil inlets and outlets. Coils can now pass through without the slot.
The standard body is still in blue SKIN PLATE. Different shades, stainless steel versions or the streamlined configuration are also available on request, for lots of at least 50 items. The streamlined series has an additional cover inside, with insulation on the tank side.
All products may be equipped with telemetry systems, on request.
The new Tornado Evolution coolers are available starting from Spring 2012.

FonteAlma gets TIFQ certification

celli — Thu, 27 Jan 2011 09:47:24 +0000

FonteAlma is the first and only dispensing panel with a hygienic compliance’s label .

Alma adds further security and quality to Celli’s high standards by getting the hygienic compliance’s TIFQ certification for FonteAlma panel.

Certified link TIFQ.

TIFQ is the institute for the Hygienic Quality of Food Technologies, it is a third party agency which issues Hygienic Quality Certificates.

Sustainable development award 2010

celli — Thu, 27 Jan 2011 09:41:29 +0000

Celli and Alma get a special mention in the innovative products and services’ sector

On 4th November, Celli S.p.a. received the sustainable development award, with a special mention for its innovative services and products’ sector.

Celli received the prize at Ecomondo, the exhibition which took place in Rimini from the 3rd to the 6th of November and where all the latest developments of the Alma Water Division were introduced.

The prestigious award is one of a few Italian prizes which has not only the patronage of the President of the Republic but his adherence too: the special mention has been granted owing to the actual commitment of Alma division’s Celli S.p.a. towards the sustainability. Particularly, new technology for a total reduction of the environmental effect that has been used in the FonteAlma project and throughout the product’s life cycle. It has been taken as the reference “6R” method of Life Cycle Thinking, looking forward to completing a more detailed Life Cycle Assessment.

Drinking water’s consumption from aqueduct is the basis of the philosophy which contributed in developing Alma products, by means of prompt service’s equipment for flat water, flat cool and carbonated cool water.

FonteAlma is basically an ecological product in the sense that among the several existing systems for dispensing drinking water is the one with the lowest environmental effect. .

Compared with the bottle, it allows both saving energy and raw materials necessary to the package’s manufacture and reducing CO2 emission due to the water’s transportation from one place to another. It lets to spare the disposable packages’ removal as well, while it does help not to produce any waste.

We may well say that the technological innovation and low environmental effects are closely connected in FonteAlma .

The award has been established by the Foundation for the Sustainable Development with Ecomondo-Rimini Exhibition’s co-operation and the President of the Republic’s adhesion.

The award-winning companies have been judged according to several aspects like the environmental outcome’ efficacy, the process or the product’s innovative content, the economical results and finally, the chance of spreading the process or the product in Italy.

The categories which were judged are the following three: energy, waste, innovative products and services.

“Despite the crisis, being environmentally friendly has continued and the figures themselves confirm it: as a matter of fact, in 2009 renewable energy sources grew 11% for installed power; during the same year, the recycling industry has observed an increase with a recycling medium rate of 64%, 128 municipal districts decided to install solar panels in public buildings and green economy’s overall turnover has been estimated in 10 thousand million euros. The italian industry realized that the environmental factor is an extraordinary chance of improvement and development”.

Edo Ronchi, Sustainable Development Foundation’s President.